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Royal Crown Hotel Brussels: “looknzoom”

August 19, 2007

Royal Crowne Hotel - Room

“Shhhhh….. Can you keep a secret?”

The title of their campaign makes me believe my article won’t be very propriate. But since it concerns the make-over of the Brussels Royal Crown Hotel, I might harm that supposition.

The hotel, situated in the Koningsstraat/Rue Royale in the city centre of Brussels, right next to the Botanical Gardens, had been subject of renovation for the last few months, if not a lot longer now. The exterior walls were dressed in a sleek flower-print which gave the pale wall a fresh touch. And now, the hotel reveals its inside project, for which this stylish outside decoration seemed a foretoken.

Within the next few weeks, the traditional seventies interior will give place to a brand new, bright, and modern inside. The lobby and reception have already been transformed into an attractive, bright space. But these days, no more than 30 artists are painting gigantic 13.5sqm wall paintings on the walls of each of the 307 rooms. The artists are students, graduates and postgraduates from the ELIA (European League of Institutes of the Arts) member institutions. In a cooperation between the league and the hotel, they mounted a project, called “Bloom!”, in which each room can be painted and decorated by a different (student) artist. Students from over 30 countries will be put up and supported in a logistic and in a creative way. Registrations on their website are still open, so it seems to me that the process of renovation will last some more weeks; some hundred walls are painted for now.

Fot those out there who’d like to visit our capital; the only way to see the rooms for yourself is to book a night at the Royal Crown Hotel, which name will be subject of change later on this year. A website with pictures of the rooms will be available soon, for those who’d prefer a hostel. In the meanwhile they’ve put up a teaser website at www.looknzoom.com

sources: Knack Weekend/Design News, Royal Crown Hotel and looknzoom.

(This post is written by Francisvdb, and cross-posted on Behive – a webmagazine on Belgian Culture)

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